Dean Chronicles: Arizona State’s Services Leadership Institute
Dr. Rick Lytle received his PhD in Marketing from Arizona State. He’s been invited back this month to attend their 25th annual Services Leadership Institute, which is focusing on “Do you know what your...
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Dean Chronicles: Dr. Lytle’s Asian Tour
Dr. Lytle checks in with us from his travels in Asia: Since May 15 I have been on an Asian tour, meeting Christian business professionals in their home countries. May 15-18 was spent in Beijing, China...
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Dean Chronicles: Wrapping up my time in Asia
Hong Kong A quick note from Dr. Lytle as he prepares to leave Hong Kong and head back to Texas: Beijing ended well. Visits with key business professionals from major companies like GE and Vermeer were...
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Summer Reading Suggestions
Looking for some books to read this summer that are more meat than fluff? Need suggestions for books to add to your Kindle that you got dad for Father’s Day? Check out these three suggestions from Dr....
View ArticleDean Chronicles: The Pretty Good Student
May you be challenged to stand out from the crowd as we begin a new school year. A message from Dr. Rick Lytle: After working with undergraduate business students at two universities for nearly twenty...
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Customer service lesson: Can I pump your gas for you?
Dr. Lytle’s Consumer Behavior had an interesting class project: to go see if they could pump gas for Shell station customers. Lytle tasked the students with finding out if customers were interested in...
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“Let us come before Him with Thanksgiving…”
A note from Dr. Lytle: In 1789, president George Washington declared that our nation should take time to bow its head and give thanks to almighty God for his sovereignty and provision and “that we may...
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Dr. Rick Lytle partners with CEO Forum and Focus on the Family
What has Dr. Rick Lytle, Dean of the College of Business, been up to in the past year? Dr. Rick Lytle, DeanPhoto Credit: Steve Butman Photography The answer is a lot. Dr. Lytle was given a unique...
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COBA Names Crisp as New Dean
COBA is excited to announce that Dr. Brad Crisp has been named as the new Dean for the College of Business Administration. Dr. Brad Crisp In a statement from the Provost’s office, Dr. Robert Rhodes...
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Meet the Dean Tour Launched
Dr. Brad Crisp officially began his tenure as Dean of the College of Business Administration in May and has been building an agenda since then for his new role. One of the items on that agenda has been...
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